Placement book

In order to prevent placement errors and subsequent complaints, DIALOG checks whether an ad can be positioned and coloured as requested by the advertiser as early on as the job capture stage. If the position in question is already occupied, the person who captured the job is immediately notified and has the option of selecting an alternative position.

In this way, a binding agreement can be made on the ad position as soon as the job is captured, even a long time in advance. Ad overlaps are recognized early on and can be eliminated while the job is still being captured. This ensures that the production process is not interrupted, jobs are not lost and no extra costs are incurred.

Ad booking is connected directly with page planning. The ad positions are thus transferred automatically to the edition and are positioned on the planned editorial or ad pages by DIALOG.

Further benefits of the Placement book:

>> The positioned ads can be fixed depending on user permissions. This means that only those users with the required permissions can delete an ad from a page.

>> Ad positions can be assigned to a fixed position in the placement book.

>> Positioning is carried out automatically based on the section, the main classification, the page placement set, the relative page number and the page position.

>> The placement book can also be opened manually if automated ad placement is not required or the placement needs to be checked.

>> Restricted areas can be defined in the template placement book.

>> DIALOG automatically inserts ad lines into the pages to separate ads from editorial content. Additional notes can also be added, if required.

Ads that have not been handled using the placement book (usually ads in columns) are made up in the free spaces of the planned ad pages using automatic and suppressing ad make-up.