Editorial, web, product planning, ad make

Oberbayerisches Volksblatt opts for DIALOG

Oberbayerisches Volksblatt opts for DIALOG

The OVB is one of the most widely read local newspapers in Bavaria.

The Oberbayerisches Volksblatt is preparing for the future. The newspaper based in Rosenheim has decided to install the DIALOG system from FUNKINFORM.

The new generation of FUNKINFORM software will include modules for editorial content, the Web, product planning and ad make-up. Before opting for FUNKINFORM, the newspaper in Rosenheim conducted thorough market research and evaluated various solutions.

DIALOG Editorial offers Oberbayerisches Volksblatt an intuitive, user-friendly content management system for all publication channels. That’s because DIALOG CMS and its core, the DIALOG Multi-Channel Editor, enables all content from every source to be researched and processed, prepared for every publication type from print to digital and then published to all channels. And thanks to the DIALOG Web Portal, the newspaper will be able to connect its online presence seamlessly to the DIALOG CMS.

In addition to the Oberbayerisches Volksblatt, the main edition for Rosenheim, the publishers is represented in the Rosenheim and Mühldorf districts with six other editions (Chiemgau-Zeitung, Mangfall-Bote, Wasserburger Zeitung, Mühldorfer Anzeiger, Waldkraiburger Nachrichten and Neumarkter Anzeiger).

OVB Medienhaus is one of the leading regional media organisations in south-eastern Bavaria. In addition to the local OVB newspapers with a print circulation of 80,000 copies and approximately 240,000 daily readers, the organisational group also has holdings in the advertising newspapers Echo and Blickpunkt and in the areas of radio, Internet and logistics.

The managing director of the media house in Rosenheim is Oliver Döser.

OVB Medienhaus and FUNKINFORM having been doing business together since 1990. A previous version of the DIALOG software was deployed in Rosenheim for the first time that year.


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